Growth in Asia Changemakers Conversations

Localize to Accelerate Growth

In recent years, Asia has emerged as a force to be reckoned with in all spheres – economic, technological and cultural. Its rapid development in the digital economy presents new challenges and opportunities for players to capitalize on with the right knowledge and timing. With the competition heating up, start-ups that are looking to break into the highly complex and diverse Asian market need a plan of attack. Localizing goes beyond just adapting marketing strategies or communications, start-ups also need to navigate different regulations, laws and policies.