Growth in Asia Changemakers Conversations

Localize to Accelerate Growth

In recent years, Asia has emerged as a force to be reckoned with in all spheres – economic, technological and cultural. Its rapid development in the digital economy presents new challenges and opportunities for players to capitalize on with the right knowledge and timing. With the competition heating up, start-ups that are looking to break into the highly complex and diverse Asian market need a plan of attack. Localizing goes beyond just adapting marketing strategies or communications, start-ups also need to navigate different regulations, laws and policies.



Annie Koh
Professor Emeritus of Finance (Practice)
Singapore Management University


Andrew Young
Associate Director (Innovation)
Sino Group


Lu Liu
Co-founder and Chief Operating Officer


Michele Ferrario
Co-founder and Chief Executive Officer


Santitarn Sathirathai
Group Chief Economist
Sea Limited

Panel Discussion

Panel Discussion (50:33 mins)

Moderated by: Professor Annie Koh, Professor Emeritus of Finance (Practice), Singapore Management University


  • Michele Ferrario: Co-Founder & CEO, StashAway
  • Lu Liu: Co-Founder & COO, JustCo
  • Santitarn Sathirathai: Group Chief Economist, SEA Groups
  • Andrew Young: Associate Director of Innovation, Sino Group